Partnership with clients through a thought-provoking creative process inspiring them to maximize their personal and professional potential.



The noun “Coach” in English means coach, but also carriage/car, simultaneously recalling two aspects: the one more closely referring to training and the one referring to the journey, route and accompaniment from one place of departure to another of arrival.


Coaching is a specialized intervention that aims at developing potential, overcoming personal limits , increasing performance (personal, professional or sports) and providing support in achieving one or more objectives.

Coaching is a method of training the creative, generative and evolutionary potential . It is characterized by displacement, production by movement towards what is desired in the future.


The purpose of a Coaching relationship is that of personal and professional change to allow the Client to develop and implement, through his resources and his personal potential, the programs and objectives he wishes to achieve.

The achievement of self-development and self-actualization are supported by the effectiveness of the Coaching relationship . Coaching has the freedom and flexibility to address a wide variety of personal, professional and business topics.

In a coaching relationship , only the client and the coach determine the end of their work and act jointly through a relationship and a co-creation of result, in which the client decides and promotes suitable actions to achieve the desired goal.


This methodology is based on a punctually replicable conversational model which sees the main axis in the maieutic dialogue.

The founding father of the method is Sir. John Whitmore who in 1979 devised a method capable of developing maximum performance in performance, skilfully managing to bring together the concepts of autonomous learning process, motivation and purpose, within a performance.

Initially intended for athletes (first of all Timothy Gallwey) this methodology soon extended, refining and modernizing itself, towards the best use of human potential for the achievement of challenging objectives set in the future.


Coaching is a process relationship based on training personal potential and improving performance.

This process essentially focuses on: 

  • on setting challenging well-formed goals, 
  • on the definition of the related action plans useful for achieving them, 
  • on the motivational support, project realization and alliance that the Coach has towards the client, 
  • on a creative, evolutionary, generative relationship, moved by positive emotions,
  • on the achievement of self-realization through the identification and concrete use of personal potential.

” Creating awareness and accountability is the essence of good coaching ”



Research, studies and statistics on Coaching


The difference between Coaching and other disciplines


Used terms, words and definitions


Questions and answers to clarify ideas


To avoid any form of stress, I work in  Online Coaching sessions , in videoconferencing, they guarantee the exact same results and greater comfort!

The only condition is that the quality of your connectivity, previously tested, is optimal.

Live in-person tours available upon specific request only.


  • it’s simple to entertain sessions wherever you are (at work, at home, in a hotel, abroad, on a train, plane, car, etc.);
  • if you travel often, it guarantees continuity and regularity on the route;
  • you avoid having to prepare the setting, welcome and register the guest (office, room, etc.)
  • it is easy to use (TV, PC, mobile phone, tablet);
  • you don’t have to move, you save time and money on transfers
  • it is much more reserved, practical, comfortable and anti-stress;
  • avoiding “lost” times, it offers a wider time slot.


  • if you are in a comfortable place you feel more at ease and the session is more effective;
  • it’s more convenient: I save time so the price is lower for you;
  • it is faster, it adapts to the needs of the agenda (early morning, in the evening, if there is a time zone, on weekends, etc.);
  • it saves time and costs for travel and transfers.
  • you often use your own PC or Notebook and you can take notes more easily;
  • you can choose coaches who reside throughout Italy.


Coaching is good at all levels, it makes the company and your business evolve

Activation of a continuous improvement process

Improve Leadership in giving vision, direction and purpose

Increase personal and business productivity

Optimization of processes, performance and definition of KPIs

It facilitates and accelerates the processes of personal and corporate change

Business strategy definition, planning and execution

Enhance communication, listening and social interactions

Increased personal well-being and decreased stress

Development of skills and competences, resources and potential

Effective regulation of emotions and moods

Attivazione di un processo di miglioramento continuo

Migliora la Leadership nel dare visione, direzione e scopo

Aumenta la produttività a livello personale e aziendale

Ottimizzazione processi, performance e definizione dei KPIs

Facilita ed accelera i processi di cambiamento personale ed aziendale

Definizione strategia aziendale, pianificazione ed esecuzione

Potenziamento comunicazione, ascolto e interazioni sociali

Aumento del benessere personale e diminuzione dello stress

Sviluppo di abilità e competenze, risorse e potenzialità

Efficace regolazione delle emozioni e degli stati d' animo

"The foolish seeks happiness, the wise cultivate what they have. ”

stress management



I know that I do not know! 

The origins of Coaching can even be identified in Athens, in ancient Greece, in the figure of the philosopher Socrates. One of his most famous statements about him was “I know I don’t know” (concept at the base of the “docta ignorantia” ) which he formulated in a terrible moment of his existence, i.e. before his death sentence.

Socrates interrogated others with questions, conversing with them and stimulating his interlocutors, but never providing pre-packaged answers.

He stated “..they have never learned anything from me, but it is they who, by themselves, discover and generate many beautiful things” .


This is a phrase that encompasses the true basis of Socratic “maieutics”: “the art that enables the student through dialogue to acquire progressive awareness of the truth that is within him” (cit. Zingarelli).

The splendid thing is that in this way the master actually becomes the first disciple of his pupil: therefore a real reversal of the relationship takes place.


Socrates was the first Coach in history

Socrates was the first professional Coach : through effective questions he accompanied and stimulated people to find their own way, their own truth, their own answers and internal resources, in a journey of discovery, which inevitably also brought with it a new, deep awareness.

The Coach’s attitude is similar to that of Socrates, he approaches people without having his own personal judgment or predetermined thought, but lets himself be “disoriented” by the client, by his unique and wonderful peculiarity, by his world, knowing that whoever knows his own life is the person himself.

The Coach nourishes the awareness of having to move from the position in which we feel that not knowing is a defect, an inferiority, to one in which instead we realize that it is actually a strength.

The Coach gets in touch with the problem and the situation reported by the Coachee , and then detaches from it, while always maintaining control over the process, lucidity in the method, his perspective vision.


The Coach therefore suspends judgment, does not provide solutions or recipes for happiness, but actively listens to the client with an open mind and heart, supporting him to help him in the search for his truth and in achieving his personal goals.


" The effectiveness of what we do depends largely on our beliefs about human potential "



Recipients: Top Managers and Executives

It is the business coaching reserved for top managers and executives. The relationship takes place within a corporate, government, non-profit or educational organization. The coaching contract is stipulated between three parties: client (company), coach, client (manager). The triangulation of the contract is the peculiar element of this type of coaching and requires specific skills on the part of the coach, who must always act in the interest of the client. It is desirable that the results produced by this relationship be observable and measurable.


Recipients: Professionals and companies

The focus of coaching is in this case professional competence. The coach supports the coachee in achieving his professional goals, both by deepening the meaning that these have for the person and by improving the efficiency of the performance to achieve them. The client is accompanied on a personalized path for the optimal development of their professional and motivational relational skills by using her specific potential. The coach looks at the person and not just at their performance: in the coaching relationship the client has the opportunity to become fully aware of their potential and to use them to achieve their goals in the working context. It is from the improvement of his professional being that the efficiency of his work derives. With regards to managers and entrepreneurs, the coach also performs an important function of comparison, training and support by training their self-efficacy, leadership style, the clarity of their vision, the effectiveness of their objectives. To those who have to start their own profession, change it, enter the world of work, coaching also offers support in directing choices so that they are in line with their professional self-realization goals.


Recipients: individuals or family groups

Life coaching aims to develop concrete programs of self-development and self-efficacy verifiable through concrete objectives. It can be used in every aspect of people’s private lives, from relationships to work, from study to the relationship with oneself, especially in times of change or transition through the different phases of life.

It focuses on the present and future development of social and occupational functioning. Life coaching can also be applied to the family . In this case it is divided into parent coaching (reserved for the parental couple), teen coaching (reserved for adolescents), couple coaching (reserved for the couple relationship), systemic coaching (reserved for the family).


Recipients: Companies and organizations It is coaching in the organizational context. The client is not the individual but the entire organization, which can be a business, school, non-profit, hospital, etc. etc. The coaching intervention allows the organization to identify or clarify future goals, to translate them into objectives and to train organizational potential in order to recognize and implement the most functional strategic methods for achieving the objectives themselves.  Central to organizational coaching is the conception that every organization is a subject with culture; culture is the matrix of the organization, of its changes, of its crises, of its resources. Also in this type of coaching there are three parties involved: the sponsor (the one who requests the coaching intervention), the beneficiary of the coaching intervention and the coach.


Recipients: Workgroups, corporate teams

The coach intervenes in a group as a facilitator. The coaching intervention makes it easier for individual team members to move from a vision centered on their own skills and ways of thinking, to an overview of the skills useful for the development of the group. Team coaching favors the transition from a focus on the contents of one’s work to a focus on processes. The coaching intervention in a team allows individuals to operate according to their potential, thus increasing the sense of self-efficacy and autonomy, key factors for triggering the processes of mobilization and overcoming the obstacles of the group. On the other hand, the coach also works to make the members understand the need for an interdependence that makes it possible to optimize and direct the group’s performance towards a shared and participatory goal. A prerequisite for team coaching is the ability to identify the leadership of the group. Theteam coaching can be used as part of the intervention in organizational coaching.


Recipients: top managers and professionals

Career Guidance Service. Career counseling path for those who want to find opportunities, change jobs or grow professionally. Discover your talents and let them be discovered. Go with determination towards the profession you want.